Content Creation

Behind The Scenes

My Background

I had started a few YouTube channels in the past, as well as Instagram and ArtStation, but they all had one thing in common: they weren’t sustainable long term. I either stepped away from the direction I was posting or the format didn’t support consistency. Over time, I realised that YouTube was the platform where I had the most reach and the strongest potential for building something lasting.

I’ve created short‑form content for four years, and over that period I learned three key things:

– It is best to start with a niche.

– The time required per video determines how often you upload.

– Most importantly, just upload the first video!

DriftForms

My current channel @DriftForms as I explained on DriftForms page, is where I found my style of graphic design. When I started the channel, I set a few conditions: keep the setup simple, keep expectations manageable, and make something for myself first. Focusing on one platform helped me stay consistent without dividing my attention across multiple algorithms.

Content Breakdown

For my current channel, I used the first 10 videos to get used to the uploading pace. By the 8th video, my style started to properly click. The first 100 videos were about building consistency, developing my visual direction, and giving the algorithm enough data to understand my potential audience cluster. It also showed me that I could balance content creation alongside freelance projects, which worked well.

This was the structure:

1–10: Low expectations, keeping it simple, figuring out upload times, and having fun.

10–20: Gaining momentum and working through the first challenges.

1–100: My artwork evolved, with many cycles typical of YouTube Shorts. It showed me what happens when you commit despite dips in performance.

Having these kinds of goalposts can help steady the strain that the platform puts on new content creators. The first 100 videos taught me that the YouTube Shorts algorithm moves in cycles. A dip is never permanent, and there are techniques that help videos receive new tests.